WORDMARK MEANING FULL
WORDMARK MEANING PROFESSIONAL

They went as far as creating their own custom typeface, ‘Product Sans’, ensuring their wordmark is unique, modern and in keeping with the technology sector. Google have a logo seen by billions of people across the planet on a daily basis. When a logo is required to be used across many mediums and on busy backgrounds.When a business is new to the market and wants to get their name out there.When a company's name is short, distinctive and memorable.Your audience will recall the name itself rather than recognising a symbol and trying to connect the dots to which company it is associated with. When done well, having the company name in a well chosen and beautifully customised font can be one of the most favourable logos for ensuring your brand is remembered.

WORDMARK MEANING PROFESSIONAL

Having a professional customise a typeface will ensure it is one of a kind, and help a wordmark stand out from the crowd. Also, make sure you are aware of competitors in your space, being careful not to use a mark too similar to another. Be distinctive, but stay on brand don’t just be different for the sake of it. They are therefore better suited to companies whose names are short (often one word), distinctive and memorable in their own right.īecause there is no symbol to hide behind, it is essential to make sure your wordmark logo uses a well chosen typeface that resonates with your target audience.

WORDMARK MEANING FULL

Their clean and uncomplicated nature makes them highly versatile, allowing a wordmark to be replicated effortlessly across many mediums and busy backgrounds.įor new businesses, such as start-ups, a wordmark can be better than a lettermark alone as it helps to get the full name out into the world. Much like monograms, logotype logos work well when they are modern and minimal. Wordmarks are font based logo designs consisting of an organisation's name alone, and no accompanying symbol. The interesting arrangement of letters makes it memorable, and using an initialism helps the french language name become more easily digestible in a global marketplace. Yves Saint Laurent uses an elegant font well suited to the fashion industry. This beautifully designed monogram is so successful, it has become a hugely popular fashion icon worldwide. NY is seen on caps and merchandise all over the globe, despite the Yankees being a sports team from New York. As the full name is so rarely used, most people wouldn’t know it, however, the H&M mark is so iconic on its own that the brand is even stronger because of it. H&M is in fact short form for ‘Hennes & Maurtiz’. The unique custom font is very distinctive, and gives the impression of a conductors flowing hand movements. London Symphony Orchestra (LSO) is a good example of an organisation using a lettermark to shorten a long-winded name. When a logo needs to be replicated across many different applications, especially at smaller sizes.NOTE: Using the company's full name in small text underneath a lettermark could be a good idea until the lettermark becomes well known on its own. When starting out, a typographic logo is great for getting your name known.To condense businesses with long names of multiple words into a memorable and recognisable initialism.Customising the characters in some way will make a monogram much more distinctive, helping it stand out from the crowd and appeal to a wider audience. A good logo is unique and unforgettable, so to simply type out the letters in a popular font could leave it open to replication. Be sure to use a typeface that is in keeping with your brand. When using a lettermark, it is important to be scrupulous with the design. Our own ‘RK’ monogram was chosen for this very reason! Lettermarks are generally clean, clear and simple in nature, lending themselves well to use on many applications of all shapes and sizes. Condensing it into a bite-sized symbol can make a company's brand more memorable and easier to talk about. Monograms can be a clear and simple solution to communicate your identity, especially common with organisations whose names are lengthy. The letters are pronounced separately, for example the BBC (British Broadcasting Corporation). LettermarkĪ lettermark logo is an abbreviation of a company's name using the first letter of each word, otherwise known as an initialism. To help distinguish between these different types of logos and understand which may be most appropriate for you, we have broken these into 7 key categories.Ĭontinue reading for a closer look at the 7 types of logo, when each is most suitable to use, and examples of well known companies that utilise each style and why. Selecting the correct type of logo is an important first step when creating or refreshing your company's identity.

There is no 'one size fits all' solution.

Wordmark meaning